Friday, September 01, 2006

Because I'm a sucker for...

...good copy.

And the car looks pretty awesome too, doesn't it?


Ken F said...

It really is Good copy. I remember seeing a somewhat similar themed ad. It can be viewed here

Gauravonomics said...

@ Chronicus Skepticus: Somebody I know will be vey pleased with young women putting Safari ads on their blogs!

Chronicus Skepticus said...

Ken F:
Doesn't it make you want to smash down the walls of your cubicle, throw away your entire 'in' tray and run out of office screaming, "FreEEEEDommmm!! At last!"?

No? Oh...I guess it's just me then.

Interesting. Why? Does he make them? The cars, the ads? If case 1, I wouldn't mind the car as a birthday present, really I wouldn't! :D If 2, will he give me a job please?

Amit said...

Hmm, the car looks good. I wish the styling was more modern and less boxy.

- Amit

Nikhil Pahwa said...

Since we're given to nitpicking, we will nitpick.

The new Safari range starts at Rs.6.4 lakhs kinda kills it for me. Not the price, but that the price is mentioned. That it 6.4 lakhs or 64 lakhs is immaterial. The entire copy, apart from this, has clear aspirational positioning. The last line doesn't. This is almost as bad as Audi advertising that it is available in EMI.

(in case you didn't notice, we're also given to overanalysing)

Anyhoo, wassup?